Influencer marketing continues to show signs of strength, with 81% of consumers reporting that social media posts from influencers, friends or family members drove interest in an item or service ...
A study published Monday suggests that Black content creators make significantly less money than their white counterparts. The report, titled “Time to Face the Influencer Pay Gap,” looked at issues of ...
Undeniably one of the biggest trends of 2023 was restaurant brands leveraging influencers on social media to sell their products. These influencers resonate with the coveted Gen Z demographic and help ...
With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according ...
In recent years, businesses have increasingly adopted influencer marketing, a form of advertising that leverages people with media followings, to promote their products and services. This strategy ...
The exponential growth of influencer marketing through platforms such as Instagram and YouTube has demanded a regulatory and judicial reaction in India, say Ranjan Narula and Abhishek Nangia of RNA ...
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