Influencer brands, AI likeness rights and streaming revenue each present unique challenges that traditional divorce agreements were never designed to address.

Influencer marketing conference Creator Economy Live East 2026 convenes 500+ brands at Times Square today as budgets surge ...

"Any time you put a name on a label, whether it is an influencer brand or a designer's name, you risk that individual running into reputational issues and harming the brand in some way," says Susan ...

Every time a brand negotiates an influencer’s rate down, it teaches that influencer to quote higher next time. That single ...

AI creators are winning briefs as marketers test the format, but most spending still comes from existing creator and social ...

Billion Dollar Boy tackled this issue on the creator side earlier this year by launching a tool that helps creators get paid ...

The advertising market is undergoing significant changes. Influencer marketing has grown rapidly in recent years, becoming a powerful promotional tool for brands. According to research by Sprout ...

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We’ve all seen sponsored videos where an influencer completely changes their tone to promote a product they would never use. They seem more like a paid actor than a content creator. Forced influencer ...

Rare Beauty, Kylie Cosmetics, Rhode, Fenty Beauty, Haus Labs. Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand — what was once a rare ...

Influencer marketing is no longer just about finding someone with a ring light, a skincare shelfie, and a suspiciously high follower count. It’s about identifying the creators whose audience, style, ...