Economists use elasticity of demand to gauge how responsive consumers are to changes in price and income, but investors can also use elasticity of demand to help make more informed investing decisions ...

Income elasticity measures the relationship between sales and consumers' incomes, according to business expert, Graeme Pietersz, at Moneyterms.co.uk. Small-business sales are likely to fall when ...

Log-in to bookmark & organize content - it's free! Joel Waldfogel talked about his book Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays (Princeton University Press; October 25, 2009).

Demand elasticity is a phenomenon where demand for a specific good or service changes depending on factors such as how it is priced, whether alternatives are available or local income trends.

Do not assume that if you lower your prices, demand will increase enough to make up the difference in income you will receive for products and services. Also, you should not assume that if you raise ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Elasticity is a method of measuring the likelihood of one economic factor affecting another, such as when the price of an item affects consumer demand or when supply affects how much something costs.