The campaign 'U up?’ by Rethink, won Gold in Social Retail and Consumer at The Drum Awards, leveraging the cheeky North American late-night booty call text to sell Ikea mattresses, offering immediate ...
‘DIY by Ikea’ won Gold in Media Retail and Consumer Products at The Drum Awards, showcasing Ikea's affordable furniture as a stylish, cost-effective solution to rising home improvement costs, ...
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