You’re staring at a half-finished business idea, five open Google Docs with competing ICP theories, and a landing page that ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

In order to reach, connect with and sell to your target market, you need to have a firm grasp on who they are. Conducting market research will help you develop a fuller picture of your target ...

They key to making GTM plans more resilient, flexible and positioned for long-term success? AI.

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

If you’re an entrepreneur who’s ready to take your business ventures from domestic to global, read on to learn about how to research, create financial and strategic plans, and use marketing to get to ...

AI is changing how investors and startups bring their products to market. Three experts offered their insights at TechCrunch ...

Imagine you're a chef, and you've just created a new dish. You think it's a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go ...

GoodQues founders Maria Vorovich and Holland Martini.. Photography by Amanda Villarosa. Vorovich: Since day one, our mission has been to humanize research for both the participant and the client. Our ...