2. Adopt an AI-first stack from day one. Use AI-forward customer relationship management (CRM) for automatic notes, call ...
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Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction data, aligning CMOs, CFOs, and agencies around measurable growth.
A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...