I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.

“Which brand do you think will sign Connor Storrie and Hudson Williams?” has been the most popular question in my inbox, coming from high-powered executives, die-hard fashion fanatics, and casual ...