Gear: Golf Pride Align Max grips. Price: $14.99 each. Available: Feb. 15. Watch the best free throw shooters in basketball, ...

For years reminder grips were a staple on the clubs tour players used (Ben Hogan, in fact, was known to place part of a wire hangar under his grips to promote a weak grip to prevent the hook he hated) ...

Golf Pride is doubling down on its popular Align raised reminder grip technology with the release of its new Align Max grips. Align technology has been available since 2017 across many Golf Pride ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

Golf Pride is not only the leading maker of grips, but it has a proclivity for debuting special editions of its grips, such as a return of the original Green Victory or the colorful MCC Teams grips ...

Golf Pride’s tour rep shares insights into pros' grip habits, some of which are not much different from the rest of us. A stash of Golf Pride grips inside the TaylorMade truck at a recent PGA Tour ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...