Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

Mattel is giving Hot Wheels a makeover — and enlisting NFL great Russell Wilson and his five-year-old son, Win, to show it off. In Snap to Play,” the New York Giants quarterback turns into a racetrack ...

A 1983 Austin Mini has been crowned the winner of the 2024 Hot Wheels Legends Tour UK. This isn’t just your average Austin Mini though. It’s been remodeled to resemble the classic Bentley Speed 8 ...