Google's John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said, "in fact no SEO is perfect." This is because the internet, web ...

Google’s John Mueller, in an SEO Office Hours session, answered a question about whether the <article> semantic HTML element has an impact on Google. John answered the question directly but there is a ...

Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He ...

Google's John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the ...