At the recent IAB Playfronts 2025 conference on advertising, Roblox unveiled a significant step forward in its advertising strategy; rewarded video ads will soon be available for programmatic and ...

Matthew was the Apps and Games Editor at Android Police until 2025. Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

April 1 (Reuters) - Roblox (RBLX.N), opens new tab on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O), opens new tab to help ...

Google will expand immersive ads to many more publishers across AdMob and Ad Manager on the online game platform Roblox. The partnership, announced Tuesday, streamlines implementation for app ...

The tech gods have spoken—and they are wearing diamond-studded headphones. Google Play just launched its first-ever immersive Roblox experience, and yes, it is called the Diamond District. This ...

Google is expanding its Play Points loyalty program with new ways to earn rewards and unlock perks, starting with a first-ever branded experience on Roblox and a lineup of exclusive merchandise. From ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Artificial Intelligence (AI) has started taking over our lives in one way or another. As tech companies are heavily investing in AI, they’re also responsible for safeguarding their platforms, ...