Every two years we experience the excitement of watching the world’s top athletes take center stage at the Olympics. This year’s 2018 Winter Olympics in PyeongChang, South Korea, were no different. My ...

Certificate in Entrepreneurship and Innovation alum, Sophie Nguyen, is now the CEO and Founder of So Gold Marketing, a real estate marketing and media company based in Silicon Valley. Her husband ...

You can create gold when you’ve aligned all of the pieces—your ad creative, your consumer and competitor research, and your paid media—and mixed them in the most compelling way to deliver your message ...

Savvy companies give customers love according to how much they will get back in return, according to a new report from the Aberdeen Group. "The Precision Marketing Benchmark Report: How Top Performers ...

Carrie Jones, with more than 20 years of experience in adverting and public relations, has been promoted to chief executive officer at Mari + Gold, a sister agency of Raindrop, a local creative ...

I recently had the chance to speak with Danielle Lee, Global VP, Partner Solutions at Spotify, a keynote speaker at Forrester's Consumer Marketing 2017 Forum next month. Join us on April 6-7 at the ...