Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

‘GESTALT’ is a German word which literally means ‘form’ or ‘shape’ and in psychology it is used to denote “an organised whole that is perceived as more than the sum of its parts”, says the Concise ...

AMONG the psychological theories, the doctrine of Gestalt or ‘configurationism’ has won general attention only recently, thoughit grew contem poraneously with behaviourism. Its importance, however, is ...

Angela Haupt has been a health writer and editor for more than a decade. She was previously the managing editor of health at U.S. News & World Report, where she spent 11 years covering and editing ...