If there's one thing General Mills is known for, it's delivering eye-catching cereal that caters to a wide array of prospective customers, from the very young to the young at heart. While we'll always ...

PHILADELPHIA -- Breakfast lovers will soon have a new option. Your favorite cereals will now come in oatmeal form. Beginning next month, you'll be able to get Lucky Charms, Cinnamon Toast Crunch, ...

Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...