Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...

Rapper Kendrick Lamar will be the headliner for the sports world again this weekend, this time in Gatorade commercials featuring a star-studded cast. The new ads, part of a 2025 marketing campaign by ...