L'Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...

A hair salon appointment is a commitment: money, time, and leaving the comfort of your own home during both a pandemic and a change in seasons. Now is the perfect time for some DIY beauty. Whether you ...

If you’re going to attempt to color your hair at home, using a reputable brand of hair dye is highly recommended. While there are compelling benefits of doing it yourself, like saving money and time ...

Anyone who has ever done a DIY hair dye session knows that the fear of the color turning out wrong is very, very real. Will it actually be the shade depicted on the box? Will the hair color work with ...