Cosmetics, the local Filipino beauty brand built on inclusivity, is thrilled to announce the grand opening of its first grand pop-up store in the South, inviting media, KOLs, and Goal Getters to ...

Mae Layug, CEO of Get Ready With Me Cosmetics (GRWM Cosmetics) and a popular YouTuber, officially launched the brand’s latest product, Lip Maxx, on January 14, 2025. The event highlighted the ...

Cosmetics opened its first grand pop-up store at Festival Mall in Alabang, a homecoming move that brings the fast-growing ...

GRWM Cosmetics’ summer collection includes nine shades of lip tints and an ultra-matte fixing spray. FILIPINO brand GRWM recently launched its summer collection, which it calls the #AllDayAllies. The ...

THERE’S a quiet kind of confidence in simply breathing. It’s easy. It’s natural. It flows with you. And in a world where beauty often feels like you have to meet a certain standard, like needing to do ...

GRWM Cosmetics is a beauty brand that has a special place in its heart for stray animals (left). Digital creator Poy Villamonte took on Watsons’ hair color challenge. MY favorite Filipino beauty ...

"We come in different shades and we wanted to make it easier for our customers to find their match, even adding colors like blue to make the current shades cooler, orange, to add warmth, and so on," ...

We may receive a portion of sales if you purchase a product through a link in this article. A creative play on those “get ready with me” videos all over TikTok and Reels, e.l.f.’s rep says the ...

Beauty entrepreneur Danessa Myricks herself might be coming to a Sephora near you. The owner of the eponymous beauty brand has launched a “GRWM,” the acronym for “get ready with me,” tour to celebrate ...

My 7 daughters pass the makeup brush while sharing their GRWM skincare and makeup routine - fun chaos guaranteed!

“Get Ready With Music, The Album” is the first release from the beauty and cosmetic marketer’s new entertainment arm, E.l.f. Made. E.l.f., which stands for eyes.lips.face, is making a bigger crack ...