Food brands spend millions making sure their logos don’t just look good, but feel right. Colors, shapes, and spacing are carefully chosen to spark hunger, trust, nostalgia, or comfort. Hidden inside ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

Marketing hasn't always been spot-on when it comes to food branding. Aunt Jemima, Uncle Ben's, and Cream of Wheat all received backlash for their use of Black mascots. This week, PepsiCo said it would ...

God grant me patience — or at least a burger. New research with 57 volunteers indicates there’s a real reason it’s called fast food. After his study, Chen-Bo Zhong at Toronto University came to the ...

There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca-Cola logo. What is it about these company signs that make people stop in their tracks? They share a common color: ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. While loading ...

For Anaheim resident and assistant manager Jim Ceja, all it takes is someone to see his favorite tattoo of the six he’s gotten across his body for a familiar conversation to begin. “I got the one with ...