Focus groups are an important market research tool companies use to gather feedback on their products and services. They provide an opportunity to have a conversation with a set of individuals to ...

Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...

Last week, four hours after Trump received his felony conviction of falsifying business records, The New York Times and Republican pollster Frank Luntz conducted a focus group with 11 undecided voters ...

How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...

In this age of increasing entrepreneurship, it seems just about everyone has an idea for a new business, product or service. Unfortunately, not all of those ideas are well-received. Having their idea ...

Nine months into Donald Trump's presidency, young people in a Pennsylvania focus group were apathetic about the midterm elections and didn't display much enthusiasm for the Democratic Party. Why it ...