Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...

Focus groups are small-group meetings that give employees an opportunity to interact with a manager, human resources staff member or workplace expert about workplace conditions, company leadership and ...

Focus groups are a standard in the business world. They allow for the exploration of an idea in a controlled environment in order to discover any potential gaffs or issues before a product or message ...

When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

Say goodbye to two-way mirrors, moderators and respondents. This is the beginning of the end for the venerable marketing focus group. As a means to bridge the gap between brands and their consumers, ...