Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...

“How the heck can you be undecided at this point?” Four hours after the conviction of Donald Trump, the focus group moderator Frank Luntz posed that question to 11 voters who said they were still torn ...

Focus groups date back to the 1940s, when they were used to conduct market research for radio soap operas. While new research methods have been developed since then, focus groups remain highly ...