It seems like the E-commerce major Flipkart has added a new ‘Wallet‘ feature to enable customers store money in their Flipkart account and redeem it on future purchases. Flipkart Wallet works on a ...

Brand Equity blog aims to be the ultimate destination for all the news and views on the things that shape the world of marketing and advertising. So all the rumour mongers weren’t ‘kidding’ about the ...

The rivalry between e-commerce players, Flipkart and Amazon, has heated up with the desi e-tailer launching its own loyalty programme called Flipkart Plus to compete with Amazon Prime in the Indian ...

Most of us are familiar with Flipkart VIP and Plus Memberships, which offer additional privileges like early access to sales, free shipping, faster delivery, returns, Cleartrip benefits, priority ...