For nearly two years, designers at Mattel Inc.'s Fisher-Price toiled to hide a maze of copper wires and microchips under the plush red fur of the company's newest Elmo toy. The resulting "Elmo Live" ...

Hottest Holiday Toy and Most Realistic Elmo Toy Ever Debuts at Toys“R”Us Times Square NEW YORK--(BUSINESS WIRE)--Fisher-Price® officially kicked off the holiday shopping season today with the ...

Once again, Elmo is here to take over the holiday, causing parking lot brawls between otherwise-normal parents. Back in 1996, Tickle Me Elmo flew off store shelves. 12 years later, Elmo Live tells ...

EAST AURORA, N.Y. - He's still red, fuzzy and really ticklish, but now Elmo's laughing fits have him slapping his knee, falling to the floor, rolling over and pounding his arm. Fisher-Price, a unit of ...

NEW YORK--(BUSINESS WIRE)--Fisher-Price® Friends {a division of Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE: MAT) and Sesame Street announce a fun way for Elmo fans to “get tickled” through ...

If you hadn't noticed by now, Elmo is rapidly on his way from being a creepy laughing toy -- and annoyingly difficult to find during the holidays -- to being a full-fledged creepy robot... and even ...

Less than 50 people--as opposed to the usual 1,000 or more--have seen a 10th anniversary edition of Elmo, the fuzzy, red Muppet with a falsetto voice, prior to its debut on "Good Morning America" next ...

NEW YORK, Feb 17 (Reuters) - A life-like toy golden retriever by Hasbro Inc and a joking, story-telling Elmo doll from Mattel Inc's Fisher Price line figure to be two of the year's hottest toys as the ...