In November 2025, Google solved a persistent SEO reporting challenge: separating branded from non-branded search performance directly in Google Search Console (GSC). The feature is now fully rolled ...

Google's Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.

Google is now dynamically changing the top search menu/filters based on the search query entered by the searcher. So now, what options you see at the top might differ or be in a different order based ...

Google Search Central announced that Search Console’s branded queries filter is now available to all eligible sites, causing many SEOs to ask questions about it and Google’s John Mueller stepped in to ...