Fevicol has once again captured attention online with a witty ad that shows how its strong glue could have saved the Louvre museum heist, leaving no chance for anyone to steal anything glued with ...

The Louvre Museum in Paris was recently robbed in broad daylight. In the context of the heist, the Fevicol ad shows how its strong glue could have saved the Louvre Museum. The brand is known for ...

Adhesive brand Fevicol has used the daylight robbery at Paris's Louvre Museum, where thieves stole jewels worth nearly Rs 896 crore, to advertise its glue. The brand shared an image of an emerald ...

And that’s where real creativity lies. The power of creativity is best unleashed when it is practised consistently but not performed all the time. Allowing creative people to really ‘live’ in the ...

Humour once again plays a key part in the campaign created by Ogilvy & Mather, which won a silver Lion at Cannes last year for its work on the brand. The new commercial features a newly-wed man, who ...