Perhaps you’ve tried Fernet-Branca, the super-bitter, pine-y, kinda medicinal Italian digestive that is a staple bottle for bartenders the world over. But Fernet-Branca’s younger sibling, Brancamenta, ...

Add Yahoo as a preferred source to see more of our stories on Google. These are a small handful of the countless less-than-glowing things said of Fernet-Branca, invented in 1845 by self-taught ...

Among bartenders and the cocktail-savvy, Fernet Branca is a bitter amaro with a reputation as a welcome shot, referred to affectionately as a “bartender’s handshake.” Fernet Branca didn’t coin that ...

The origins of San Francisco’s infatuation with Fernet-Branca have been well documented (including by me), but the longevity of that infatuation is nothing if not impressive. The city that once ...

Can a place be defined by a beverage? If I mention champagne, you must think of France. If I say mint julep, you’re thinking of the South. If you hear Malört, and you know what that is, you know I’m ...

This herbal, bittersweet amaro is beloved by bartenders around the world. Tyler Zielinski is one of the industry's leading drinks writers, using his professional bartending and cocktail development ...

The billionaire Branca family has made the popular digestif Fernet-Branca for 180 years. The Milan-based business now has $500 million in annual revenue is already making plans for the seventh ...

As far as San Francisco rites of passage go, your first shot of Fernet-Branca is the hardest to explain. “Just try it,” someone will inevitably say. And because you’re incredibly susceptible to peer ...

This article is a part of "A Fresh Look," a series exploring the evolution of beloved alcohol brands throughout history. Whether it be a centuries-old amaro or a hotshot tequila brand with a chip on ...

Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of FRATELLI BRANCA DISTILLERIE Among bartenders and the cocktail-savvy, Fernet Branca is a bitter amaro with a reputation ...