Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

Although the sector’s future is cloudier than it once was, experts say a eulogy for automakers’ electric dreams would be premature. The country’s automotive future doesn’t look as electric as carmakers had once hoped.

Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.

Ford cuts F-150 Lightning production as CEO Jim Farley shifts strategic focus to hybrids and affordable EVs, taking massive $19.5 billion charge.

Ford expects ~$19.5B in special items, mostly in Q4 2025, with the remainder across 2026–2027. Read more here.

The announcement follows Ford’s November sales report, which showed EV sales plunging 60.8% YOY to 4,247 units after the federal $7,500 tax credit expired Sept. 30. Hybrid sales rose 13.6% in the same period.

Ford has an answer to the F-150 Lightning's woes: turn it into a 700-mile extended-range electric vehicle (EREV) for the next generation.