Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

Video games have moved beyond mere entertainment; they’ve become a thriving hub for brand engagement, allowing companies to connect with consumers through unique, immersive experiences. By the end of ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know ...

A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation, according to data from the Interactive Advertising Bureau (IAB). Thirty percent of ...

Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part report. The first part reported that ...