LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

LEGO has announced a huge update to its bricks, which the company is calling “ one of the most significant evolutions ” it’s made in 50 years of LEGO history . According to its official press release, ...

Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It’s called the Smart Brick — a 2×4 Lego brick with ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...

The highly anticipated collection will launch Feb. 27, 2026, with pre-orders opening today on LEGO.com/Pokemon and Pokémon ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Mars Mission represented the beginning of the end for regular sci-fi Lego lines outside of licensed themes. The return of Space Police in 2009 re-imagined the faction as fighting back against alien ...