In today’s busy digital world full of marketing options, it can be tough to figure out which strategy is right for you. Interestingly, offline marketing, particularly event marketing, has become a key ...

Planning a successful event goes far beyond logistics and schedules. It's about creating buzz, drawing the right audience and ensuring the event leaves a lasting impact. This is where public relations ...

Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion. But what else should you do ...

Eran Ben-Shushan is the cofounder and CEO of Bizzabo, the Event Experience OS powering in-person, virtual and hybrid event experiences. Events contribute to organizations' top and bottom lines by ...

Conferences and tradeshows are essential for many industries because the connections made at these events can greatly influence their business future. Gathering a large group of people from the same ...

The events industry is fun, vibrant, and filled with exuberating moments for everyone to remember. We thrive off room reveals and amazing reviews by our clients and their guests, and we create lasting ...

Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic ...

You’d be hard-pressed to find a marketer who doesn’t focus on building online relationships; nearly every marketing leader swears by it. Connecting with your audience online through content, social ...

Business events are at their most powerful when they are part of an integrated go-to-market strategy. Integration sounds logical, but how do you actually pull it off? First, you have to have ...

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...