For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...

With “The Elf on the Shelf” celebrating a milestone birthday, the pressure is on the creators. Pitts recalled the internet was “still in its infancy” when they began and “MySpace was the closest thing ...