According to Klaviyo, over 167,000 businesses rely on it to run hundreds of thousands of email and SMS campaigns each month, underscoring the demand for effective, data-backed communication in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “Hi; $250k life insurance coverage for $15/month. No exam option available.” “Check out our ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

Email marketing is an essential component of a comprehensive digital marketing strategy. It provides a direct line of communication with customers, allowing businesses to deliver personalized content, ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

In a digital era where email inboxes are battlegrounds for attention, how can B2B marketers not just survive but thrive? In this episode, Matt Treacey, known for his unique approach that combines ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...