In late 1956, Ford established the Edsel division to compete with Oldsmobile and DeSoto. Exactly three years later, FoMoCo retired the brand following a loss of over $250 million in development, ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

Edsel's second most expensive model, the Corsair was marginally pricier than Mercury's mid-range automobile, the Montclair.

Lou is a freelance journalist and content writer with a focus on the automotive world. After graduating from Coventry University (Automotive Journalism MA) in 2020, she worked in automotive e-commerce ...

View post: Amazon Has a 'Reliable' Car Battery Tester on Sale for 50% Off 17 – 1958 Edsel Citation in Colorado junkyard – photo by Murilee Martin 35 – 1958 Edsel Citation in Colorado junkyard – photo ...

It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...