CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...

Dangerous is the work of a young Jedi, up as he is against robotic Storm Troopers, massive Imperial Walkers and the menacing inflatable snowmen living in his own backyard. Such was the storyline for ...

Tom Brady may not have been playing in the Super Bowl yesterday, but he still made his presence known during the big game. The former New England Patriots quarterback called his first championship for ...

VIDEO - It's not as if the Seattle Seahawks fan base needed any extra motivation to cheer their team on during Sunday's NFC Championship Game. But a new Duracell ad featuring Seahawks fullback Derrick ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 5 hours 35 min ago By Joris Cretien - 7 hours 50 min ago By Parker Herren - 7 hours 53 min ago By Ad Age and Creativity ...

Batteries never seemed so cool. An ad featuring Seahawks fullback Derrick Coleman is getting rave reviews. “USA Today headlines it a ‘commercial that will give you chills,'” says KIRO Radio’s Tom ...

Duracell, the Bethel, Conn.-based division of Procter & Gamble, this week launches a print and TV campaign for its new "Pre-Charged Rechargeables," aimed at promoting the batteries for their longevity ...

Duracell's commercial starring Seattle Seahawks running back Derrick Coleman is easily one of the best ads of 2014. If you don't remember it, the ad features a moving voiceover in which Coleman tells ...

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Duracell Inc. has teamed up with Iowa Lakes Community College to get out the message on its Smart Power initiative and the important role of its rechargeable batteries. The Bethel-based maker of the ...

When Patrick Willis and Russell Wilson line up to crush each other’s spirits, the signal comes in from a coach using Duracell, apparently. The NFL season may still be more than a month away, but the ...

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...