Some drugs may seem like they were named by throwing darts at the alphabet – but the process of drug naming is actually very intentional. In an interview with Fox News Digital, Dr. Dave Latshaw, CEO ...

Have you noticed that the names of new drugs are not merely obnoxious; they are also bizarre? As if drug companies hired consultants with a complete disdain for the English language? Quviviq? Ukoniq?

New words and phrases enter the language in a variety of ways. Many begin life as slang terms (think “mewing” or “goblin mode”), or as shortenings of other words or phrases (as in “nepo baby” or “sus” ...

Add Yahoo as a preferred source to see more of our stories on Google. An Opened Prescription Medicine Bottle Among Many Other Sealed Bottles on Yellow Background High Angle View. Whenever we pick up a ...

Neurologists think more in terms of drug class and indication than in brand names, according to a ZoomRx survey with implications for how marketers communicate with physicians. ZoomRx surveyed 57 ...