In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Today we meet David Kanter, president and CEO of AccuList Inc., based in Ventura, CA. Despite his job title and being a member of the Direct Marketing Association’s List Leaders Group, Kanter portrays ...

This week’s question for the broker roundtable: What are the trends in e-mail lists? Are you seeing more mailers considering e-mail for prospecting? Our current panel features Christopher Pickering of ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Professional list brokers are experts. They know the list market and the data owners and managers. They know which lists are best for particular campaigns, which can be trusted and which are ...

All service providers in the list and insert brokerage industry face rising costs. But, in addition, their customers expect them to take lower commissions. Sometimes the costs can be passed on.