Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...

B2C marketers do not know how good they have it. Although the definition of "the modern consumer" is always changing—and marketers are forced to change along with it—B2C marketers have a vast array of ...

LIVINGSTON, Mont.--(BUSINESS WIRE)--PFL, the leading hybrid experience company, today announced the results of a recent study conducted by Forrester Consulting, uncovering insights from 158 ...

Third Annual 2025 State of Direct Mail: Consumer Insights Edition Reveals Unexpected Finding —Gen Z and Millennials Respond to Direct Mail and Expect More from Brands The findings, based on a ...

Opinions expressed by Entrepreneur contributors are their own. As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands’ marketing mix and strategies ...

HOUSTON, March 20, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating ...

"Relevance" is a term thrown around a lot in the marketing world. Sometimes it's associated with (or confused for) "targeting," though the two aren't synonymous. In marketing, relevance is used as a ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...