When animated roaches tremble in a television commercial, you can be certain that a heroic can of bug spray is about to make an appearance. This is a time-honored strategy, but it’s tougher to make it ...

NEW YORK -- Mind your feet. "Digger" has burrowed back onto the television screen. Toes curled last April when Novartis began to advertise Lamisil, a tablet that combats nail fungus infection, with a ...

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When you see an exceptionally bad commercial, do you ever wonder what exactly the planning meeting for it was like? "Hey, those other ideas are great, but what we really want to do is make our viewers ...

The opponents remain the same: In one corner, onychomycosis, a fungal infection personified by Digger the Dermatophyte, an animated miscreant. In the other, 350 million consumer toes, with only ...

Digger, the repulsive cartoon character at left, has symbolized many things to many people. Today, Wal-Mart may have put the final nail in his coffin by adding the expensive drug he pitched to its ...