For any product, the aspirational path to “premium” often requires packaging that befits its lofty ambitions. This holds true for TV as much as it does for high-end liquor. Once upon a time, a spirits ...

Few words are more popular in the media and advertising worlds than “premium.” When referencing content, in particular video content, everyone claims to be premium. There is a generally accepted ...

Premium video: Can you define it? Traditional TV networks would like you to believe there is a big distinction between professionally produced video and an instructional video on YouTube. For example, ...

I am a versatile writer with a keen interest in exploring and sharing insights on lifestyle, food, and technology. With a deep curiosity about the world around me, I enjoy delving into various ...