Gen X, a generation that grew up without shortcuts, safety nets, or second chances, has had to be endlessly adaptable. They had no choice but to handle whatever life threw their way as the sandwich ...

For years, Generation X carried the weight of workplaces without demanding the spotlight. Sandwiched between boomers and millennials, they became known as the "forgotten middle child" of demographics.

A majority of Generation X members didn't prioritize retirement until age 50 or beyond As many as 28% of Generation X workers expect Social Security to be their primary source of income, according to ...

Gen X is in a tough spot. They're not the wide-eyed newcomers who will work forless, and they're not the entrenched executives who hold the final say. Instead,they sit in the middle: experienced, ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.