Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...

Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative Analytics AI Agent. This ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of its new article on ‘3 THOUGHTS ON ANALYTICS IN THE ...

Ad analytics startups have been springing up lately. The latest example is Memorable AI, a creative testing startup that raised $2.75 million earlier this month, including stakes from MediaLink CEO ...

Publicis Groupe has acquired content intelligence company AdgeAI for an undisclosed sum. Combined with Publicis Production, the AI-powered platform aims to “take the guesswork out of creative ...

Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that ...

The recently announced platform delivers instant predictive analytics intended to transform what traditionally required hours or days of A/B testing and competitive analysis into minutes of ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

This project envisions a future with leading-edge capabilities in data and analytics, relevant to today’s student, and in demand across the career marketplace. It aims to create a cutting-edge center ...

Creative Artists Agency, or CAA, is widely known in the entertainment and sports industry as a talent agency that excels at building and maintaining relationships. It has strong relationships between ...

Southfield, MI-based retail tire chain Belle Tire has selected independent full-service agency Cramer-Krasselt to be its new creative and media agency. The client has 182 locations across the Midwest.