McElligott Digital Marketing Releases 2025 Google Ads Benchmark Report Highlighting Rising Costs and Performance Trends

A new Google Ads benchmark report from McElligott Digital Marketing provides a detailed look at cost trends, conversion ...
Search Engine Roundtable

Google Ads PMax Cost Toggle For Share Of Cost

Google Ads is reportedly rolling out a new cost toggle in the Performance Max reporting to show you the share of cost for each channel within your PMax campaigns. This was spotted by Thomas Eccel who ...
Search Engine Land

Google Ads adds ‘Share of Cost’ toggle to PMax reporting

Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving advertisers visibility into how much of their spend is going to each channel. Why we care. This toggle ...