The Coca-Cola Co. on Tuesday said it is acquiring a minority ownership stake in BodyArmor, the sports drink brand backed by basketball star Kobe Bryant, in a move to strengthen the company’s position ...
When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it "becoming the #1 global sports drink," toppling PepsiCo's Gatorade from its top-selling ...
On Monday, Coca-Cola announced that it acquired the remaining 85 percent stake of sports drink juggernaut BodyArmor for the low, low price of $5.6 billion. Coca-Cola purchased its initial 15 percent ...
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