Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

Toymaker Lego said it was on track to replace the fossil fuels used in making its signature bricks with more expensive renewable and recycled plastic by 2032 after signing deals with producers to ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.