More than just the UK’s number one lollipop brand Chupa Chups, currently worth £17.7m and growing at +5%, is once again leading innovation in the category with the launch of Big Babol Magic Cubes – ...

Chupa Chups has introduced a new addition to its confectionery lineup: Big Babol Magic Cubes colour-changing bubble gum. The brand noted that the innovation comes during a period of strong market ...

Chupa Chups owner Perfetti Van Melle believes its youthful brand appeal can sweeten the troubled gum confectionery market with NPD. PvM is introducing the first Chupa Chups bubblegum range, which will ...