There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

In recent years, there has been a noticeable shift in advertising strategies. Traditionally, brands have leaned heavily on celebrity endorsements, believing that star power translates to consumer ...

Willis, a WTW business, (NASDAQ: WTW), today announced the launch of its Reputational Risk Quantification Model for celebrity ...

Celebrity-led advertising in India has become a predictable dance: star walks in, camera follows, product appears, logo exits. Rinse and repeat ...