They say familiarity breeds contempt, but brands that insist on putting celebrities (often the same handful of celebrities) in every other advert clearly don’t subscribe to that belief. Korean boyband ...

Michael Jordan's Nikes. Elizabeth Taylor's White Diamonds. Celebrities have been endorsing products for a long time. But why does it seem like every famous person is doing it now? The Indicator's ...

Image above: Musician Ava Max promoting the brand. Skechers has done it again, posting record sales and nabbing high industry honors for its performance. And while it cites high-impact celebrity ...

In the world of celebrity marketing, there are a lot of promotional ads that have a tendency to feel forced and can fall flat with an audience. Why is that? Many believe in a product based on how ...

Celebrity brand partnerships have been commonplace in the advertising industry for many years. Over time, starlets, musicians and now content creators partner with companies to leverage their ...