They say familiarity breeds contempt, but brands that insist on putting celebrities (often the same handful of celebrities) in every other advert clearly don’t subscribe to that belief. Korean boyband ...

Discover how TRNDY Social became the hidden force behind Hollywood’s most viral celebrity campaigns, reshaping entertainment ...

Michael Jordan's Nikes. Elizabeth Taylor's White Diamonds. Celebrities have been endorsing products for a long time. But why does it seem like every famous person is doing it now? The Indicator's ...

In the world of celebrity marketing, there are a lot of promotional ads that have a tendency to feel forced and can fall flat with an audience. Why is that? Many believe in a product based on how ...

Image above: Musician Ava Max promoting the brand. Skechers has done it again, posting record sales and nabbing high industry honors for its performance. And while it cites high-impact celebrity ...

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3.

Investigators have targeted marketing networks for investment fraud that lure victims with brazen fakes and counterfeit celebrity advertising.