"Celebrity creative directors" are a growing trend in corporate Hollywood. Feb. 18, 2013 — -- intro:Celebrity product endorsements are a staple of advertising, bestowing titles like "spokesperson ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers somewhat ...

This post was conceived by and co-written with Catherine Arrandale, Rose-Hulman class of 2026. Perhaps one of the most memorable commercials from the 2024 Super Bowl featured Chris Pratt and his ...

Tam AdEx recently unveiled its celebrity endorsement report for the year 2023. The results suggest that only 28% of television-advertised content received celebrity endorsements. This despite having ...

There are not only a record number of advertisers showing their Super Bowl ads early, but there are a heck of a lot of them using celebrities. Combine the two, and you can get an unscientific gauge of ...

Around the world, television advertisers use celebrities or stars in a bid to win consumers' attention, interest, and favorable attitudes toward their brands. Advertisers have employed famous athletes ...

Fake adverts featuring celebrities and public figures remain the most common type of scam adverts appearing online, according to new figures from the Advertising Standards Authority (ASA). Data from ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. The results some reveal interesting trends. The number of Super Bowl ads with celebrities has ...