Car logos are among some of the most recognisable brand assets globally. We've written extensively about them over the years, including the many recent rebrands. So it's interesting to see the results ...

For millions, purchasing a vehicle is one of the most significant transactions most people will ever make. Not only must new ...

Honda is gearing up to give its automotive business a fresh start, and will mark the rebirth with a bold new logo.

It feels like every other month that some automaker is announcing a flashy rebrand — one that takes a distinctive logo with depth and weight and flattens all the life out of it, so it might be ...

The Japanese automaker has announced that its fresh H mark design will take on a much bigger role than initially expected.

Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

James has been writing about cars professionally since 2012. After a bruising period freelancing in his native UK, James spent six years in Dubai, starting his new life abroad as Web Editor for ...

Even if you aren't obsessed with cars, it's hard to not at least be a little curious about the stories and meaning behind their logos. OK, maybe not Honda, since it's just an H that very clearly ...

Buick is hardly the hottest brand in the U.S. market at the moment, with models like the Encore crossover lacking the unique features and driving dynamics to compete with the best in the segment. The ...

First, there are other visual distinctions. A restyled nose incorporates the Maybach subbrand's toothy grille. The SL680 also ...